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Salon Marketing Pros Recommend Customer Appreciation to Improve Business
When a business can generate a positive experience for its customers, that appreciation can go a long way towards building a broader client base.
SHERMAN OAKS, CA, January 29, 2012 /Online Marketing - SEO PR News/ -- The success of a business, whether that is a traditional brick and mortar retail outlet or an online entity, depends on positive feedback. This is especially true in the salon industry where clients and stylists develop deep personal relationships that can last throughout the years. While it is true that positive word-of-mouth can help expand a salon's customer base, reaching out across the Internet is another proactive strategy for salons to engage in. The consultant team at Salon Marketing Pros understands the need for salons to have a strong Internet presence. They have developed a strategic plan to help salons achieve that goal. These consultants also encourage salon owners and staff to embrace their new customers by exemplifying what it means to appreciate new business.
One of the ways the salon can show their appreciation is to send out a hand written personalized birthday card that offers a certificate for a free service. This could be a complimentary manicure or even something as simple as a 15 minute foot massage. "Going the extra mile in these recessionary times ensures that the clients keep coming back to where they feel appreciated and that also almost always leads to the time-proven marketing strategy of 'word of mouth'," explains the Salon Marketing Pros blog. "There's nothing more valuable than customer referrals, and it's a virtually free way to grow your business."
One of the benefits of working with Salon Marketing Pros is that they can help salon owners utilize their own customers' information such as e-mail addresses or text numbers to facilitate these special messages. When set up through Salon Marketing Pros, these texts or e-mails are not intrusive because the client will have requested to receive the special notifications. That will make all the difference in terms of maximizing marketing dollars for the greatest return on investment.
A customer who's responding to texts or e-mails can also be rewarded with additional complimentary services when they arrive for their scheduled appointment. These measures are all meant to keep the customer happy and returning for more services. The Salon Marketing Pros consultants will create a tailor-made marketing strategy designed to work within a particular salon's budgetary restrictions. This is like adding an additional team member to the salon's roster of client service representatives. Salon Marketing Pros helps the salon stay on top of its game.
About the Company:
Salon Marketing Pros offers specialized Internet marketing packages for existing and upstart salon companies. Website packages are offered for creating a site and maintaining it from scratch, or optimizing the effectiveness of an already existing site. When new products or pricing are offered through the shop, it can be quickly presented on the website and found more easily through search engines. We offer a full suite of services for creating and marketing a website, including search engine optimization and multiple methods of marketing.
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Press Release Contact Information:
Peter Duley
Salon Marketing Pros
CEO
15124 Ventura Blvd #202
Sherman Oaks, CA
United States 91423
Voice: 888-977-2566
Website: Visit Our Website |
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