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Netsertive Wins Award at ESX for Digital Co-Op Online Marketing Platform
Receives Maximum Impact Awards at Electronic Security Expo
RESEARCH TRIANGLE PARK, NC, June 24, 2011 /Online Marketing - SEO PR News/ -- Netsertive, a fast-growing online ad technology company, is pleased to announce that it received a Maximum Impact Award at the Electronic Security Expo (ESX), held June 6 through June 10, 2011, in Charlotte, N.C.
Netsertive's Local Extend online display advertising and digital co-op platform was named the winner in the Dealer Marketing Services Category. Local Extend specifically addresses the needs of small to medium-sized local businesses and their suppliers, helping both reach new customers with previously unavailable online targeting capability. Netsertive continually refines its proprietary knowledgebase for select vertical markets, delivering search advertising and co-branded online display (banner) advertising — at a fraction of the cost of many traditional marketing tactics — because it is data-driven and hyper-responsive to industry dynamics.
The ESX Awards, which showcase products and services that help security integration and monitoring companies meet their customer needs and grow their profits, place a critical perspective on the impact that new and recently introduced products and services have on the industry. Netsertive's Local Extend currently powers campaigns for hundreds of local home technology businesses and national brands throughout North America. The winners were voted on by a distinguished panel of judges drawn from the leadership and ranks of ESX's owner/sponsor associations, Central Station Alarm Association (CSAA) and Electronic Security Association (ESA).
"The products and services selected as this year's Maximum Impact Awards winners are smartly positioned to have a positive impact on the revenues and profits of security integration and monitoring companies," says George De Marco, ESX chair.
"We are honored to receive this recognition and excited about delivering solutions to this industry. Having served the home technology sector for nearly three years, we continually learn what helps the local businesses and manufacturers the most. We are committed to bringing innovative services to this market and backing them with outstanding service," said Brendan Morrissey, CEO of Netsertive.
About Netsertive
Based in the Research Triangle Park near Raleigh, N.C., Netsertive (www.netsertive.com) helps small and medium-sized businesses and their product manufacturers attract consumers and increase sales through its patent-pending online marketing technology. The company, backed by prominent venture capital firms RRE Ventures and Greycroft Partners, works with clients, one-on-one, to increase offline sales with its data-driven approach to online search and display advertising. Netsertive's Local Extend program enables manufacturers to provide dealers with turnkey, locally targeted online marketing campaigns pre-loaded with high-impact display (banner) ads that raise brand and product awareness, directing qualified customers to local business websites and physical locations to effectively convert online discovery into offline sales. Its proprietary "Learning Engine" technology and digital co-op platform ensure that clients acquire the largest number of qualified website visitors for a given advertising budget, using vertical industry data analysis to automate campaign improvements. Netsertive serves a wide range of local businesses in North America and manufacturers who leverage local businesses for sales distribution.
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