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Alma Azua-Cassady Honored by Leading Professional Organization
Alma Azua-Cassady noted for pioneering contributions to healthcare marketing
COLLEGEVILLE, PA, April 27, 2010 /Online Marketing - SEO PR News/ -- Alma Azua-Cassady, Health Care Marketing Consultant for Azua-Cassady Healthcare Marketing Management, has been recognized by Cambridge Who's Who for demonstrating dedication, leadership and excellence in all aspects of her career.
Alma Azua-Cassady, a marketing professional with 11 years of expertise in the healthcare industry, has a passion for branding clients within the clinical arena. She possesses expertise across a variety of marketing disciplines, and is known for her personal success in specialty messaging. "I am committed to integrating particular insights into brand positioning and facilitate a strong synergy between audience needs and clinical treatment pillars," she noted during a sit-down interview with Cambridge Who's Who. Such strategy has been successful in generating increased sales and improving industry benchmarks.
To date, she has achieved strong results in corporate branding, physician marketing, patient education programs, consumer marketing and advertising campaigns geared toward diverse audiences. Her commitment to healthcare marketing communications management has consistently yielded innovative initiatives. Alma's "Breathe" patient education program served as the first in-language relationship management program in pediatric asthma, and her "Achieving Asthma Control during Peak Viral Season" web training program helped to pioneer online physician/patient integrated solutions. Both were developed on behalf of Pulmicort Respules, a pediatric brand of AstraZeneca in 2008. For her excellence in Marketing Management, Alma won the DTC Perspectives' 2008 PhAME Award for Asthma Kid Care under its Best Customer Relationship Management Program, and its third prize for Best Multicultural Marketing Campaign. She also received honorable mention on the multicultural website HispanicAd.com. Her "Breathe" campaign was featured in 2009 XIPharma "Best in class" Multicultural Marketing Strategies for the Life Sciences.
For her success, Alma credits her international experience, multilingual skills and her ability to understand the perspectives and values of different audiences. Of course, she is also supported by a strong professional and academic background. Alma holds a bachelor's degree in international relations and marketing from the Universidad de las Americas and an executive certificate in international marketing and global brand strategy from the Thunderbird School of Global Management. Prior to starting her own consulting agency, she worked for such organizations as Philadelphia International Marketing, Aventis Behring and AstraZeneca. Today, she is an active member of her professional community, maintaining affiliation with the following organizations: Healthcare Businesswomen's Association, National Association of Professional Women, Raíces Culturales Latinoamericanas, Inc. and Main Line Society of Professional Women.
Reflecting on her career, Ms. Azua-Cassady cited specific projects as the crowning achievements of her professional journey. Among these were working on an African-debt relief program for the United Nations, launching AstraZeneca's first corporate campaign and generally striving for patients' benefit and positive healthcare outcomes, worldwide. Moving forward, she will seek to attain a leadership position at a pharmaceutical company that is "committed to making a difference in healthcare communication and disease management."
Azua-Cassady Healthcare Marketing Management is a multi-faceted consulting firm providing patient educational programs, physician and sales training, multimedia marketing campaigns driven by a 360-degree approach, integrated campaign launches and investment performance evaluations. Its therapeutic fields of specialty include respiratory, cardiovascular, GI, dermatological and hemophilia medicine.
About Cambridge Who's Who
With over 400,000 members representing every major industry, Cambridge Who's Who is a powerful networking resource that enables professionals to outshine their competition, in part through effective branding and marketing. Cambridge Who's Who employs similar public relations techniques to those utilized by Fortune 500 companies and makes them cost-effective for members who seek to take advantage of its career enhancement and business advancement services. Cambridge is pleased to welcome its new Executive Director of Global Branding and Networking, Donald Trump Jr., who is eager to share his extensive experience in this arena with members.
Cambridge Who's Who membership provides individuals with a valuable third party endorsement of their accomplishments and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, it offers an online networking platform where members can establish new professional relationships.
Headquartered in Long Island's premier office building, RXR Plaza, the Cambridge Who's Who staff spans more than 10 departments and comprises a team of nearly 200 highly skilled and dedicated employees. Together they work to provide members with the recognition and exposure needed to further their careers, expand their businesses and network effectively in an economy where referrals are more important than ever.
For more information, please visit http://www.cambridgeregistry.com.
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Press Release Contact Information:
Ellen Campbell
Cambridge Who's Who
Public Relations
498 RXR Plaza, West Tower
Uniondale, NY
USA 11556
Voice: 516-535-1515 x1266
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