Home » Online Marketing / SEO Articles » Search Engine Marketing Expert - Meaghan McCann discusses the Costly Pitfalls of Pay Per Click Advertising and How to Avoid Them
Search Engine Marketing Expert - Meaghan McCann discusses the Costly Pitfalls of Pay Per Click Advertising and How to Avoid Them
Meaghan McCann discusses the new opportunities for small businesses by advertising online, and the common pitfalls that small business owners should avoid when starting an online advertising campaign.
PLYMOUTH, MI, May 21, 2010 /Online Marketing - SEO PR News/ -- The popularity of the Internet and the Google search engine have opened up a whole new avenue for the small business owner to find customers and more importantly for customers to find the small business owner. Pay Per Click Advertising, now a multi billion dollar industry, didn't even exist a decade ago and yet the market is flooded with so called gurus and a lot of information that often winds up not being true. With each continued rise in spending on online advertising has come a commensurate rise in dissatisfied customers, unqualified practitioners and countless hours and dollars spent on advertising with no measureable results.
"This is because most small businesses are either afraid of pay per click and think they don't have smarts nor the time to really learn how it works" mentions Meaghan McCann certified Google Ad Words specialist and founder of Search Ad Marketing, a firm that specializes in setting up pay per click campaigns for small businesses and their owners. "Since they have this irrational fear of being too high tech or hard to learn, they end up trusting their high school student or some techie programmer to basically run their advertising" she adds. "This leads to disaster, these people know nothing about the basics of marketing and advertising. In an interview by Derek Freund, southeast Michigan's certified Dan Kennedy No B. S. Advisor, Meaghan reveals the key pitfalls of pay per click advertising and how every business owner can save themselves thousands of dollars and many countless hours by avoiding them and how they can make pay per click advertising work for them the first time around.
In the interview Meaghan discusses the top critical mistakes that almost all business owners make when they first get into pay per click advertising. She mentions how they can be avoided with just a few simple changes in approach and strategy (including looking at the already existing online assets like the business website). Meaghan goes on to detail the other top mistakes that even the so-called Search Engine Marketing Experts make when moving new business clients into pay per click advertising. These are the types of mistakes that can cost their clients hundreds if not thousands of dollars in wasted online marketing, and even possibly damaging a businesses reputation and ability to advertise online effectively in the immediate future. Costly mistakes that business owners want to avoid.
As Meaghan also points out, it is increasingly important for business owners and marketers to understand how to create their business presence online using both paid and free advertising together effectively. While the goal of any search engine marketing strategy is a top ranking on the search engines, that goal can be accomplished in many different ways through both paid and free approaches, each with their own appropriate application.
The full interview is available online at http://derek.audioacrobat.com/download/cadf7025-3611-395a-e162-2722de3b53cf.mp3 and you can find out more information about Search Ad Marketing and Meaghan McCann at her website: http://www.searchwithsam.com.
Meaghan McCann is a Principal Consultant with Search Ad Marketing (http://searchwithsam.com) a company that specializes in helping customers getting to the top of the search engines via online marketing programs and Pay-Per-Click strategies.
She has over 15 years of experience servicing professionals of both small businesses and large corporations. Over the years she has developed lasting partnerships with clients who understand the importance of a sustainable competitive advantage, by thoroughly understanding their business and implementing online marketing campaigns which complement the company's sales and marketing goals.
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Press Release Contact Information:
Meaghan McCann
Search Ad Marketing
Search Engine Marketing Expert -
Plymouth, MI
Plymouth, MI
USA 48170
Voice: 734-620-8242
Website: Visit Our Website |
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