Home » Online Marketing / SEO Articles » Email Marketing Services Provider Boomerang.com Differs from Other Email Services by Providing Dedicated IP Addresses and Allowing the Use of Personalized, Custom Domains
Email Marketing Services Provider Boomerang.com Differs from Other Email Services by Providing Dedicated IP Addresses and Allowing the Use of Personalized, Custom Domains
Email Marketing Tips Blog by Boomerang Explains How the Company's Offerings and Policies Help IT Departments to Deliver Legitimate Content Past Sophisticated and Strict Spam Filters
PALO ALTO, CA, April 07, 2010 /Online Marketing - SEO PR News/ -- Boomerang.com, a Palo Alto, Calif.-based provider of b2b email marketing solutions, has announced that it provides dedicated IP addresses for the exclusive use of its customers, who may also retain their very own personalized, custom domains for outgoing email. Boomerang's CEO, email marketing expert David Kearney, noted that, in these ways, the company differs from many other email service providers. Known for its ability to integrate with SFDC, BlastWizard, Boomerang's product, has been voted "Best Mass Email Tool" by users of salesforce.com.
"Many customers get locked into a preselected domain, usually the one belonging to the email service provider," said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. "This simplifies the work the provider and user must undertake to avoid the spam filter. But the approach also greatly constrains the customer. Boomerang is different: We allow our customers to use their own custom domains for outgoing email distributions, and furthermore, we educate them on just what it takes to make sure those emails avoid the spam filter."
Boomerang has posted a blog entry titled "Deliverability and Your Email Domains" to walk readers through an accessible explanation of the ways in which email domains trigger spam filters and affect deliverability. For a customer to use a personalized, custom domain (e.g., its own company's domain), Boomerang simply requires that the customer have access to the email domain that will display in the "from: line" of outgoing messages. Boomerang's blog entry goes on to explain how customers can avoid being identified as spam (e.g., mistaken for a spoofed email) by increasingly sophisticated filters. Additionally, the blog entry shares information on a few tools that help IT departments in this regard. As well, Boomerang can provide a dedicated IP address intended exclusively for the customer's use, thereby adding ease to the process IT must follow to whitelist a domain.
To receive word whenever a new entry posts to Boomerang's Email Marketing Tips blog, readers may follow the company on Twitter @boomerang_com. Members of LinkedIn are welcome to join Email Marketing Tips, the company's group there. Additionally, Boomerang regularly posts valuable email marketing advice to its Email Marketing Tips blog. Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media and anyone else interested in learning more about Boomerang may contact:
Sandra Watters
Corporate Account Manager, Boomerang
2100 Geng Road, Suite 102
Palo Alto, CA 94303
(650) 798-1038 direct
(800) 779-7792 x138 toll free
swatters AT boomerang DOT com
FAX: 650-688-4303
boomerang.com
blogs.boomerang.com
This SEO news release is a product of STETrevisions.
Brent W. Skinner
President & CEO, STETrevisions
BrentSkinner AT STETrevisions DOT com
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Press Release Contact Information:
Sandra Watters
Boomerang
Corporate Account Manager
2100 Geng Road, Suite 102
Palo Alto, CA
USA 94303
Voice: (650) 798-1038
Fax: 650-688-4303
Website: Visit Our Website |
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