Home » Online Marketing / SEO Articles » Email Marketing Services Provider Boomerang.com Invites Anyone with Interest in Email Marketing to Follow the Company on Twitter
Email Marketing Services Provider Boomerang.com Invites Anyone with Interest in Email Marketing to Follow the Company on Twitter
@boomerang_com, Small Business Owners and Others Can Follow Experts on Email Marketing
PALO ALTO, CA, January 31, 2010 /Online Marketing - SEO PR News/ -- The Palo Alto, Calif.-based provider of email marketing services, Boomerang.com, invited B2B organizations to keep pace with the latest email marketing tips @boomerang_com, the company's profile on Twitter. There, email marketing expert David Kearney, CEO of Boomerang, and several of Boomerang's employees share not only quick tidbits of information, and links to the company's email marketing news and email marketing blog post @boomerang_com just as soon as these become live elsewhere.
"With no one to turn to, and without a steady stream of actionable advice, embarking on an email marketing campaign can be like a compass-less walk in the wilderness," said Kearney. "The information available @boomerang_com provides a comforting set of moorings to anyone with designs to reach target markets via an email marketing program."
A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.
Anyone who follows Boomerang @boomerang_com gains access to continual updates on email marketing best-practices. Many of these posts feed automatically into Boomerang's Twitter profile from the company's blog and news release archive by way of Boomerang's content management system, Slingshot.
"Given the accolades that Boomerang has drawn from those who use our products and services, anyone who follows us on Twitter can rest assured that email marketing advice from Boomerang carries weight," said Kearney, noting that, in 2008, users of salesforce.com voted Boomerang's email hosting tool, BlastWizard, "Best Mass Email Tool."
Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. Boomerang's email marketing video training is available for free to anyone.
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media and anyone else interested in learning more about Boomerang may contact:
Sandra Watters
Corporate Account Manager, Boomerang
2100 Geng Road, Suite 102
Palo Alto, CA 94303
(650) 798-1038 direct
(800) 779-7792 x138 toll free
swatters AT boomerang DOT com
FAX: 650-688-4303
boomerang.com
blogs.boomerang.com
This SEO news release is a product of STETrevisions.
Brent W. Skinner
President & CEO, STETrevisions
BrentSkinner AT STETrevisions DOT com
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Press Release Contact Information:
Sandra Watters
Boomerang
Corporate Account Manager
2100 Geng Road, Suite 102
Palo Alto, CA
USA 94303
Voice: (650) 798-1038
Fax: 650-688-4303
Website: Visit Our Website |
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